Why Cannabis Content is Unlike Any Other

Whether you’re pitching cannabis businesses insurance products or reaching out to these potential customers with social media content, there are a list of “must knows” and “mustn’t dos” to keep in mind for plant-touching businesses like retailers, distributors, cultivators and non-plant touching businesses alike. Lesley Nickus, an award-winning marketer and content creator who specializes in audience development, community and brand building, and storytelling, offers a beyond the basics lesson on creating messaging that resonates with cannabis businesses.